# Making Uncommon Knowledge Common

![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article4.6bc1851654a0.png)

## Metadata
- Author: [[Kevin Kwok]]
- Full Title: Making Uncommon Knowledge Common
- Category: #articles
- URL: https://kwokchain.com/2019/04/09/making-uncommon-knowledge-common/

## Highlights
- The Rich Barton Playbook is building Data Content Loops to disintermediate incumbents and dominate Search. And then using this traction to own demand in their industries.